Inside Deel’s M&A Playbook: Lessons for Success

The rain drummed steadily against the glass walls of Zeitgold’s Berlin headquarters, but inside, the atmosphere was electric. Laptops buzzed as engineers polished AI algorithms, and a team huddled over a whiteboard, sketching the future of payroll automation with confident strokes. At the center of it all stood Alex Bouaziz, CEO of Deel, taking in the hum of innovation that had propelled Zeitgold to the forefront of Germany’s tech scene.
This wasn’t just another corporate meeting; it was the beginning of a transformative chapter—an alliance poised to reshape the future of global payroll and hiring. For Deel, this acquisition wasn’t merely a business transaction; it was the first step in a bold new journey, a leap toward realizing their vision of redefining work in an interconnected world. The stakes were high, but the synergy was undeniable.

In the months leading up to this moment, Deel had already cemented its place as the go-to platform for global hiring and payroll. Yet, they knew there was more to achieve.